Loop Mobile India Ltd. Tuesday said it is now offering per-second billing to its prepaid mobile phone users in the western Indian city of Mumbai.
Loop Mobile users will be charged INR0.01 per second for all local and long distance calls starting Tuesday, the company said in a press release.
The Chief Executive Officer of Loop Mobile and Loop Telecom (formerly BPL Mobile Communications and BPL Mobile), Sanjeev Chachondia, has resigned. The company has appointed Sandip Basu its new CEO.
While a spokesperson confirmed the development, reasons for his resignation could not be ascertained. Chachondia, who had joined the company in late 2006, has quit when it is expanding operations to become a pan-India service provider. Loop Telecom had got licence and spectrum for all 21 circles in the country and had recently rolled out its GSM operations in Kerala and Karnataka. In June, it had done so in Tamil Nadu and Orissa.
Mumbai-based Loop Mobile today announced the launch of a new VAS initiative which it has branded as ‘Karaoke messaging’ allowing subscribers to sing a song with music accompaniment and exact lyrics. Users can then listen to recording and dedicate it to their loved ones.
The services is interactive voice response (IVR) based and the portal 54999 hosting the service has over 500 tunes of Bollywood music from categories such as Retro, Romantic and Ghazals. Subscribers will be charged Rs 2 per minute while the song can be dedicated for free.
BPL Mobile, India’s oldest surviving telecom brand, will fade into oblivion as the Mumbai-based operator turns into Loop Mobile beginning tonight. The transition is a culmination of the “get in the Loop” brand refresh campaign that started in July ’07 and helped the single circle player in almost doubling subscribers to 2.1 million during the period.
Already crowded telecom space is becoming over crowded – 6 more operators will join the scene. Though Bharti in GSM and Reliance in CDMA dominate the space, the new operators will add to the competition. Indian telecom industry is seeing an explosive growth with 9.22 million new mobile subscriptions in July. This would take the total to 305.24 million. Total telephone connections stand at 343.87, which is a tele-density of 29.83%. 1 in 3 Indians have access to a phone.

Logo
BPL Mobile on Tuesday made a Mauritius based equity fund its stakeholder for a consideration of USD 80 million, as part of efforts to raise funds for expansion and purchase of stake in Mumbai-based Loop Telecom. BPL Mobile has issued approximately 17 per cent equity to the company owned by an international equity fund investing in emerging markets.

Mobile operator Shyam Telecom, in which Russian communications major Sistema holds a majority stake, has become the first of the new telecom players to get pan-India spectrum for launching mobile services. The company has been allotted radio frequencies on the CDMA technology platform. New GSM licensees such as Datacom, Unitech, Loop Telecom and Swan have been given start-up spectrum, but this has been largely restricted to the southern circles in the country.
ET has learnt that communications minister A Raja has already approved the allocation of spectrum to Shyam Telecom. Earlier this year, Shyam-Sistema had announced that the company would offer mobile services across India on the CDMA platform.