Mobile advertising platform from Apple : iAd
Apple is gradually positioning itself as serious online advertising competitor to Google and to a lesser to Microsoft and Yahoo as it tries to corner the mobile ad segment with the new iAd platform.
The latter will blend together the interactivity of web-based advertising with the “emotion” induced by classic television ads. Apple’s charismatic CEO demonstrated this with a X-Y graph with interaction and emotion on both axis.
Jobs was adamant that they would be able to do a much better job than existing mobile advertising firms, a clear dig at Google, before adding that “We think most of this mobile advertising really sucks” and that the firm could “make some contributions” (ed : and take some as well).
iAd will in effect be an integrated advertising solution since the iPhone user will be offered adverts inside the application itself, removing the need to launch a browser window altogether.
But that being Apple, expect adverts to be more snazzier and significantly more elaborate compared to the usual banner ads or “interactive” solutions currently on the market and one can expect that these adverts will sell for a premium.
