vRock bags exclusive rights for mobile content for IPL
The Indian Premier League (IPL) awarded the exclusive rights for mobile match alerts, SMS, MMS and other services to vRock Mobile Communications — a move that would curtail telecom operators from generating and distributing match-related content on their own.
As per the agreement, vRock Mobile, a value-added services firm, will have the exclusive rights for creating and transmitting mobile content such as SMS, MMS, alerts, games, live audio commentary and others related to the upcoming IPL matches.
Hitherto, mobile operators generated their own content for the IPL matches or used to source it from other content providers who may have no legal authority for distributing such material, and used to charge anywhere up to Rs. 5 for providing the content on mobile phones.
Post this agreement, vRock becomes the only authorised and official partner of IPL to distribute match-related content and telecom operators would have to source content from it.
Although there are no official estimates available about the size of the IPL-related mobile content market, sources said it was definitely in excess of Rs. 100 crore per season of IPL, the third season of which will begin on March 12.
Source: thehindu
