‘Mobile Active’ mobile interactive service from Indiatimes & DishTV
INDIATIMES.COM, the internet venture of India’s largest media house, the Times Group, and Dish TV have entered into a strategic tie-up to offer television viewers a mobile interactive service called ‘Mobile Active’.
Dish TV viewers can now preview mobile services on TV and download mobile content — ringtones, wallpapers, text alerts, contests etc — on to their handsets. Mobile Active aims to tap the growing demand for value-added services from growing number of subscribers.
Says Salil Kapoor, COO, Dish TV: “Mobile Active is our latest initiative to drive convergence in the entertainment and communication space. Our main focus is on empowering our young customers and giving them an easy user interface to download mobile VAS products.”
In its endeavour to take TV beyond entertainment, Dish TV had recently launched internet-powered interactive ‘Life’ services, wherein the customers can search for jobs, seek their life partner and plan their vacation by a click on TV remote, said Mr Kapoor.
“Gone are the days when TV was called an idiot box, we are in the process of creating a whole new user experience of TV viewing by offering a plethora of services including information, connectivity with internet services, along with entertainment. We are pleased to join hands with Indiatimes.com, India’s leading portal, to bring yet another novel service, Mobile Active, to our 5.7 million subscribers,” Mr Kapoor said.
